Episode 47: The Myth of Multitasking | Why You’re Doing More But Achieving Less

We’ve turned distraction into a lifestyle — and called it productivity.
But multitasking isn’t a superpower. It’s fragmentation.

In this episode of Zero Distortion, Russ Bates breaks down the neuroscience behind the myth of multitasking — why it feels productive but actually drains focus, clarity, and creativity.

🧩 In this episode:

• The neuroscience of “switching cost” — why every task switch can cut your productivity by up to 40%.

• How multitasking lowers your IQ (University of London) and reduces empathy (University of Sussex).

• Why dopamine keeps you addicted to distraction.

• How to rebuild real focus in a noisy, overstimulated world.

🧠 Referenced Studies:

• American Psychological Association – Switching Costs in Multitasking (2016)

• Stanford University – Cognitive Control in Media Multitaskers (2009)

• University of London – Infomania: The Effects of Interruptions (2005)

• University of Sussex – Media Multitasking and Brain Gray Matter (2014)

🎧 Zero Distortion is about clarity in a distorted world — no spin, no noise, just truth.

#ZeroDistortion #RussBates #MultitaskingMyth #Focus #Productivity #Neuroscience #AttentionManagement #Mindfulness #DeepWork #CognitiveScience #ModernSociety